In 2003, during Eti's time as our client at the DDA Agency, our creative director proposed designing the packaging for their upcoming product, Tutku (Passion). This was an uncommon move for Eti, who typically handled all of their package artwork in-house. However, when we presented our design, Firuz Kanatlı, Eti's founder who has since passed away, was delighted and approved it at the first meeting. Tutku went on to become a successful product, much like many of Eti's other offerings, and remains a beloved cookie in Turkey to this day.