We were commissioned by Fenerbahçe Sports Club organization to revamp their logo and create a new visual design system for their 16 branches. At the time, each branch had its own distinct look, which made it difficult to present a cohesive image for the brand. To address this issue, we established visual guidelines that were implemented across all branches, along with document, basic, and usage rules. Additionally, we created signage standards for the training facilities, club building, and stadium to ensure a consistent visual identity across all Fenerbahçe properties.